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Capabilities

Clients come to us with challenging business questions that need some additional horsepower to understand.  We approach each question uniquely, drawing on our 24 years as Tradewind Group and our prior experience running large CPG businesses.

Tradewind Group excels in meta-analysis and is able to bring together multiple internal and external sources of data to draw conclusions, create strategy and make actionable recommendations that can propel your team forward faster.

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Market & Competitive Analysis

  • Market Assessments

  • External Benchmarking

  • Competitive Tracking

  • Growth Opportunities

  • Mergers & Acquisitions Analysis

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Brand Building/Targeting

  • Market Segmentation

  • Brand Architecture

  • Brand Messaging (Claims & Concept Development)

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Innovation Strategy

  • Category & Consumer Insights

  • Jobs to be Done (JTBD)

  • Trend Development & Activation

  • Opportunity Sizing

  • Whitespace Analysis

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Shopper/Retail Understanding

  • Shopper Insights

  • Consumer Journey Mapping

  • Value Reframing

  • Strategic Sales Analysis

  • Omni-Channel Strategy

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Custom Research Solutions

  • Concept Testing & Qualification

  • Interactive Online Research

  • Shop-Along/Ethnographic Research

  • UX Research

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Custom Activation

  • Visualization

  • Capability Building

  • Competitive Workshops

  • Hack-a-thons

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