Clients often ask us for help when they are trying to solve a strategic issue and just do not have the information or resources to provide the needed perspective. Strategic projects typically involve extensive meta-analysis of existing internal documents, robust secondary research and internal and potentially, external interviews with industry experts.
CASE EXAMPLE: LANDSCAPE ASSESSMENT
The need: Comprehensive understanding of the digital landscape in a category. This included assessments of: competitive brand digital experience, key retailer digital capabilities and which apps and technologies to pursue (and which to ignore).
OUR APPROACH:
We took a multi-faceted approach to understanding the landscape including:
We took a multi-faceted approach to understanding the landscape including:
- Compiling and analyzing data from over 500 internal and external sources
- Interviewing expert internal resources
- Researching, understanding and using over 30 various apps and technologies
THE OUTCOME:
Tradewind Group made the chaotic simple for our client by:
Tradewind Group made the chaotic simple for our client by:
- Identifying key strengths and weaknesses against competitors and strategies to win
- Identifying which retailers to partner with and how
- Scoring over 30 apps and technologies to identify which to pursue and which to ignore
- Uncovering key consumer needs in the category and providing ideas for meeting these needs
- Providing simple, easy to use charts to summarize information